78% of buyers go with the first business that responds —
even if they charge more. The data on what actually changes
when Australian businesses automate their response
is striking.
Across 3.5M+ leads studied by MIT, Velocify and Harvard — the pattern is the same everywhere.
Delay is not linear — it's exponential. Every minute of inaction compounds the loss.
The longer you wait, the worse it gets — and it accelerates.
Source: Velocify (3.5M leads) & MIT/InsideSales (15K leads)
Same business. Same leads. Only the response speed is different.
| RESPONSE | CONTACT | BOOKED | MONTHLY REV |
|---|---|---|---|
| <60s | 65% | 52 | $52,000 |
| 5 min | 45% | 22 | $22,000 |
| 30 min | 30% | 9 | $9,000 |
| 1 hour | 20% | 4 | $4,000 |
| 24h+ | 10% | 1 | $1,000 |
Select a sector to explore what happened when automation was applied.
Source: Aivo.com.au
Source: LinkedIn / AI Receptionist operators
Source: suburbanpest.com.au
Source: AiDial.com.au
Source: HiThere AI / LinkedIn
Source: Aivo.com.au
Source: Aivo.com.au
Source: Aivo.com.au
Source: Aivo.com.au
Source: in-flow.com.au
Source: Aivo.com.au
Source: Aivo.com.au · Industry benchmarks
Source: Industry modelled on Aivo.com.au data · AU cleaning sector
Source: Industry modelled on MIT/InsideSales data · AU cleaning operators
Peer-reviewed studies across millions of data points. These aren't estimates — they're measured outcomes.
| COMPARISON | MULTIPLIER | IMPACT | SOURCE | SAMPLE |
|---|---|---|---|---|
| 1 min vs 2 min response | 3.91× (391%) | Conversion rate | Velocify | 3.5M leads |
| 5 min vs 30 min response | 100× | Contact likelihood | MIT / InsideSales | 15,000 leads |
| 5 min vs 30 min response | 21× | Qualification rate | MIT / InsideSales | 15,000 leads |
| <1 hr vs 24 hr response | 60× | Qualification rate | Harvard Business Review | 2.2M leads |
| <5 min vs 30 min intent | −80% intent | Lead quality decay | Industry cross-study | Cross-study |
| Perth broker: 2wk vs 24hr | +87% conv. | AU mortgage conversions | Aivo.com.au | Live deployment |